"I cannot afford the time nor the money to hire anyone"

If you have said this, or know someone who has said this, you know that it's really easy to fall into this mindset and to get stuck in this stage of the business.

Simply put, you're bringing in enough money to stay above water, but adding any additional expense is absolutely terrifying.

Here's the thing though - that is not your problem.

It's time for a mindset shift:

You get paid to coach. That's your money maker. You have the unique ability to sell yourself to others, and then to positively affect and improve their lives.

Whatever you're charging, coaching is what you're getting paid for.

If any of this hits close to home - then it's time for a mindset shift.

You're an online coach and you are able to improve and change lives in incredible ways.

Honesty sometimes hurts: How are you able to do that if you are burnt out?

We see it happen all the time:

First, you launch and see all tons of success because this is your calling and you're set to do great things.

As time goes on, you go to grow your business by launching a whole assortment of new stuff, new price points, trying to tailor to all your newfound customers.

You notice over the next X number of months that you're stuck because with more success comes more work, and you're already near, at or past your limit.

But here's a little secret:

Most of the work you're doing at that point is below your pay grade.

Okay, so here's the mindset shift:

How can I afford to keep doing work that devalues me?

See the thing is, on the front end, you're charging customers say, $200 dollars an hour for one-on-one time with you.

So you tell everyone you speak to that you work at a rate of $200 an hour.

But you're not.

It took 10, sometimes 20 hours to set up the sales page, set up your Paypal or Stripe account, test it.

It took endless hours to set up mailing lists, design emails, design social media posts, edit your videos.

The list goes on.

When you sit there and ask yourself honestly, "what am I making my time worth?" the answer can be sometimes frightening.

Those tasks are not what you're being paid to do.

They bring down your ability to sell and grow your business, to fill your timeslots and courses and to maximize your profit.

When you have more free time to sell you, you get closer to that hourly rate (or yearly salary) that you dream for yourself.

That's not all when it comes to your mindset shift. The other thing you need to accept in order to grow is your strengths and your weaknesses.

In the 10 years we've been in business we've never met a single coach or entrepreneur who was strong in absolutely every facet of running their business.

The secret formula in every business is to always hire people who are smarter and more qualified than you in the areas you're hiring them in.

This is where we come in.

It's time to invest in a better you.

That's what you tell your clients - and it's time that we tell you to take your own advice.